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CEO Interview: PeerFly Affiliate Network President Chad French

Chad French is President/CEO of Avlo Media Inc - dad or mum firm of the PeerFly Affiliate Network. A coder by commerce, Chad constructed PeerFly from the bottom up utilizing Windows Notepad and $zero in his pocket. Even although PeerFly is simply two years previous, it is now thought of one of many fastest rising efficiency advertising networks inside the trade and is finest recognized for it is excessive payouts, and a tremendous customised platform.

1. Tell us a bit of bit about your self. Where are you from? How previous are you?

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I'm 25 years previous. I accustomed be born in South Florida and raised in North Florida. I'm married with 2 kids (6 12 calendar months previous boy & 2 12 calendar months previous lady). My partner is a full time faculty scholar on the University of Florida who additionally works for me half time in accounting. In my free time I take pleasure in observation weekend association football (go Gators!), and primarily making an attempt to spend time with my family.

2. How long have you ever been in consort cyberspace merchandising and the way did you get entangled?

I've been in several types of on-line advertising since 1999 still did not actually begin making good cash till 2007 with an incentive rewards website. After promoting that enterprise in the summer of 2008 I covered in consort cyberspace merchandising and made some actually good connections with folk inside the trade, primarily different consort community homeowners. I've been designing web sites and programming since I accustomed be 15 years previous... So, as a coder, my preliminary intentions had been to create a strong platform after which lease it to the large consort networks. However, the extra I grew to become privy in the great deal on this trade the extra I truly necessary to run one. It wasn't long earlier than I began writing up a merchandising scheme and attending to work on creating my very own consort community. The phrase "PeerFly" has no actual that means still I used it because the title as a result of I already closely-held the area and I truthfully did not have the $10 to get one other area title on the time. I began constructing the PeerFly platform inside the fall of 2008 after which launched it in December.

3. How long was it earlier than you accomplished you possibly can reside off your consort earnings?

It was nearly instantly. I got here in at an ideal time once we may incentivize rebill presents. The first calendar month in enterprise was superb. The alone overhead I had was a $120 calendar month-to-calendar month server invoice.

4. What has been your largest achiever to this point?

I'd say dead the largest achiever I've had is creating one affair that's rising roots. Yeah, we're alone two years previous still we have seen lots of progress and big measure of achiever in our quick enterprise life. Our roots our rising and now so is our branches.

5. Tell us a bit of bit about PeerFly and what you do over there?

PeerFly is a cost-per-action consort community. We lengthen the gross sales power of retail merchants, service suppliers, and product homeowners inside the on-line world at no cost. They alone pay once we ship outcomes fairly than the promise to ship outcomes. We have just about 200 shopper relationships, over 20ok author accounts, and we're rising at an infinite price.

6. How many workers does PeerFly has and the place are your works positioned?

This could shock you still we're truly fairly small - alone 6 folk together with myself and we've no central headquarters. We have a small work power because of the advantage of expertise. Numerous duties and stuff that different consort networks rent folk for, we exchange with machine-driven processes (suppose robots) that do a fair higher job. We're engaged on a proposal advice algorithmic program proper now that can slap your typical consort superior program inside the face.

My workers and I all work from the consolation of our domicile works. I suppose you possibly can say we've Three works in Florida, 1 work in Missouri and 1 work in Illinois as a result of that is the place all of my guys reside!

We will all told chance all come collectively at last and begin increasing our departments still for proper now, issues could not be any higher.

7. There are already so many CPA consort networks on the market. What makes PeerFly whole different?

True... there are various networks on the market. Amongst different issues, listed below are the highest 5 the explanation why Internet entrepreneurs (worldwide) ought to select to work with PeerFly:

a) We do not have an large overhead so our revenue margins are extraordinarily small which creates the biggest payouts.

b) Our platform is unmatched and we're the to the last-place degree bit multiplication including new options. Publishers may even request particular CUSTOM options for his or her account. We have API feeds for the great deal (presents, stats, earnings).

c) We have a life 5% author referral program. We've had it since day one and can proceed to encourage our publishers to refer others. In 2009 we paid out just about $100ok in referral earnings.

d) We'll do dead anyaffair to get your enterprise together with taking a adverse margin to beat payouts on one other community, giving calendar month-to-calendar month rewards, or serving to you setup your merchandising campaign on the weekend at 3am.

e) NO TELEPHONE INTERVIEWS! We have stirred previous phone interviews on new candidates for a ton of causes still primarily as a result of we've decent instruments to discover fraud and scads of methods to speak on-line and we all know that everybody hates pressured cell interviews.

8. Do you supply bi-weekly or weekly finances? If so, how much does one need to make to qualify?

We supply weeklies if the author can generate a minimum of $1k every week. We additionally supply finances upon request (which nearly no mortal else does) for a small price. We pay many publishers day-after-day utilizing the fee request system. We've paid out requests as quick as Eight proceedings after submitted.

9. Do you could have any unique presents that different networks do not have?

We have few unique coverage presents (auto, well being), few promotional presents, and we're additionally at the moment unique with a mortgage lead gen supply. We have lots of unique promotional zip submit presents coming quickly.

10. Which presents are performin nicely in your community?

We're big in promotional e-mail and zip submits - all told chance one of many largest inside the house. Our succeeding largest vertical could be someaffair lead gen. We're additionally big in "As Seen on TV" presents throughout the vacation season.

11. Which site visitors sources show to be the best in your prime incomes associates? Is it E-mail, PPC, Pay Per View, Facebook, Media Buying or any others?

Our strongest promotional strategies are PPC, PPV, Display and Social (FB, Plenty of Fish).

12. What are the factors for a seller to be accepted at PeerFly? How does PeerFly forestall and deal with fraud?

We settle for publishers worldwide though we are going to deny publishers who do not meet sure requirements. We'll soak up new trade associates (everybody's gotta' begin someplace, proper?) still they should a minimum of know what consort cyberspace merchandising is and have some kind of objectives in place. Our fraud discoverion and compliance group is unmatched. Upon registration we require ID upscads from sure international locations and processed cell check. The cognition from new candidates are analyzed habitually by our system utilizing over 20 whole different cross checks into recognized dishonest accounts, dishonestly used IP addresses and an entire slew of different monotonous check checks. After that, we've a full time fraud & compliance group managed by a man who's awake 24/7 and lives on pink bull and an epilepsia minor epilepsy of daylight. You do not need to cross paths with him - it will not be fairly.

13. For those that are thinking about working with you and your consort community - what's one of the best ways/time to reach you?

We have official enterprise hours for cell calls still mortal from our group is ordinarily on-line by way of courier at anytime of the day. We additionally attempt heavy to get e-mails answered inside 24 hours.

14. What's the distinction between a Super Affiliate and an Average Affiliate?

A brilliant consort runs with PeerFly, the remainder go elsewhere!:D

15. If you possibly can change one factor regards to the consort trade, what wouldn't it be?

It could be eliminating the scum networks that make our trade seem like a get moneyed fast scheme. In addition - acquiring really portrayed by an association who can get us entry to the large manufacturers and who will combat for us in Washington in the case of cyberspace merchandising issues. Affiliate advertising (I like "performance merchandising" higher) may be a small sphere of cyberspace merchandising still we're making big footprints.

16. What do you consider the place the trade goes? Where PeerFly could also be going?

We detected a increase when ring tones had been huge and a increase throughout the rebill period still these had been noaffair compared to what sorts of exercise we are going to see as an trade as soon as we clear up, develop into extra organized, and begin attracting the Ford's and Nike's.

As for PeerFly, not alone do we've huge plans in retail merchant for our CPA platform but additionally we are going to quickly be branching out into different types of conventional cyberspace merchandising. Look out for Adzur in 2011.

17. What are your objectives for the remainder of 2010?

To make the 4th quarter our largest ever and to even be ready for our first ASW present the place we have secured a meet market desk and gross sales space.

18. What's your favourite film and why?

I've so many favorites and my #1 film appears to get changed on a regular basis. However, I actually dear Inception with Leonardo DiCaprio and power positively say that it is in my prime 10. Fantastic flick.

19. Give us a bit of coup d'oeil into what a typical day in your life seems like.

I get up at 8am and get my girl prepared and take her to highschool. On the best way domicile I ordinarily cease and get a big espresso from McDonald's to assist begin my day and get me centered (it actually does work wonders!). I work from about 10am - 5pm then I take a 2-Four hour break to spend time with my family. I work once more intermittently till about 2am. On the weekends I attempt to spend extra time with the family still I nevertheless discover myself working scads, mainly inside the evenings and into the morning hours.


CEO Interview: PeerFly Affiliate Network President Chad French

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